A new mobile app could become a useful tool for those having difficulty in finding their favorite adult beverage.
Local business owner and entrepreneur Derek Burns recently led the development of Beer Book — a mobile mapping app that helps users search for and locate specific brands of brews.
“I got the idea after driving around trying to find a particular kind of beer,” said Burns. “I went in several stores and couldn’t find one that carried it around this area. I ended up having to call the company’s regional distributor to find the nearest location that sold it.”
His frustration led him to envision Beer Book, and he soon began working to bring the idea to life. Burns, CEO of Beer Book, is now preparing to launch the mobile app that he hopes will become a hit with brewery enthusiasts.
“We’re starting to see more and more craft breweries in Georgia and other parts of the country,” said Burns. “Finding a specific beer can be really tough, especially if you’re traveling. We designed Beer Book to shed light on the beer buying experience.”
Beer Book presents users with a comprehensive map which contains many different features. Users have the option to view an aerial map with icons that indicate where a particular beverage is located, or view a list of locations that displays establishments based on proximity. Those who imbibe can search for the drink of their choice based on the name, brand, type or package.
“There are a couple of apps out there that allow you to search for a bar or package store that carries a certain brand,” said Burns. “Their apps have a database of about 15,000 establishments. Ours has over 250,000 locations.”
Burns said that he wanted to make the mobile app as inclusive as possible with regards to establishments that sell alcohol. In addition to bars and package stores, Beer Book will also include the selection of nearby grocers and gas stations. The app is also designed to incorporate local alcohol sales restrictions within the searched area.
“If a store carries the beer you’re looking for, they may not always be able to sell it to you,” said Burns. “We made sure to develop our app so that it indicates whether or not you can actually buy what you’re looking for at a given location.”
The company plans to begin a marketing campaign for the app following a soft launch in October. Burns and his fellow Beer Book developers began filming promotional videos inside brewpubs located on Carrollton’s Adamson Square.
“We’re using an array of mediums to get the word out,” said Burns. “We’ve been filming promo videos that will be featured on our social media pages, as well as our website. We will be visiting places in Atlanta and Athens to promote the app once we’ve launched it.”
Burns said the company is currently seeking individuals interested in participating in a beta-test of the product. For more information, visit www.BEERBook.co or www.Facebook.com/BEERBook.co.